• Cynthia Harder

4 Tools I Pay For as a Virtual Assistant (They Are Worth It!)

Updated: Jun 11

For the first couple of years as a virtual assistant, I kept business expenses as low as possible. Free plans and tools were my jam! And while it is possible to run your virtual assistant business paying next to nothing, as my business has grown, I have realized that sometimes, the investment price of a paid plan is well worth it thanks to the time it saves!


So, today, I am sharing my favorite four paid online business tools with you. If you've been reluctant to invest in paid tools up to this point, then these could be a great place for you to start as I've found their cost to be 100% worth it! I've made sure that they all come with a low-cost or free trial period, so you can take them for a test drive before you commit, too!


This post contains affiliate links which means I may earn a small commission at no additional cost to you.


Canva Pro


Canva is an easy-to-use graphic design tool that helps you make beautiful graphics in a breeze. You probably already know all about it! What you may not know is that when you upgrade to Canva Pro, you unlock even more exclusive templates, animations and free stock photos as well as additional photo-editing tools - my personal favorite being the background remover! If you're a virtual assistant creating graphics for yourself and clients, upgrading to Canva Pro will help you save time and make your creation process so much easier! Try Canva Pro free for 30 days using my referral link.


Hootsuite Pro


Many of us in the online space know about Hootsuite and how much easier (and faster) it is to show up consistently on social media by scheduling posts ahead of time. Hootsuite has always been my scheduling tool of choice and the free version was great for managing just my socials in the beginning. However, upgrading to a pro account was an easy decision as my client base grew and I wanted a simpler solution than having to sign in and out of a bunch of different platforms in order to schedule social media posts. With Hootsuite Pro, I can view and manage up to 10 social media accounts in one place which covers my accounts and a few of my client's accounts as well. Hootsuite Pro even unlocks access to analytics that my clients love to see!


Tailwind for Pinterest


Tailwind is a scheduling app that helps you streamline your marketing on Pinterest. You can schedule, plan and even create your pins on Tailwind. The power of Pinterest is often overlooked by online business owners. It is usually grouped along with social media platforms, but it actually works as a search engine! People are on Pinterest looking for results and ideas based on the keywords they search for - and they're ready to pay for solutions. Pins that you share today can continue gaining momentum and expanding your audience for years to come, unlike social media where even your best-performing posts will likely lose traction after only a few days. With Tailwind's Pinterest Plus plan, you can make sure that your content is scheduled when your audience is most active, so your content gets in front of your people without you having to sit on Pinterest all day. Try Tailwind today for free!


Kartra


Kartra is an all-in-one marketing powerhouse platform. You can use it for email marketing, blogging, managing your calendar, selling digital products, hosting membership sites and courses, creating gorgeous landing pages, and CRM. I love having one central location for all of the most important parts of my business. As your business grows and you start offering paid strategy calls, digital products and courses, Kartra makes it easy to keep track of all those moving pieces. The backend of Kartra is very intuitive and user-friendly so it's easy to get started, too. If you’re looking to manage more of your business in one place, check out Kartra for free for 14 days using my referral link!


If you’re a VA and you’re looking for some tools to help you in your business, check them out! These tools are all easy to use and help me run my business more efficiently.


For more business tips especially for virtual assistants, hop over to my YouTube channel.