How to Create Your Content Marketing Plan for 2021
Today, we are going to dive into the exact content that you need to create for your business for the upcoming new year. The best part is, we are going to make it super simple! It is okay if you have a blank content calendar right now! You know why? Because I’m about to guide you through everything you need to do to get ready for 2021.
I am going to give you the content and layouts that you should be creating to give your audience a deep sense of knowing and connection. Best of all, you won’t have to spend hours and hours creating this content. I’ve broken it down so simply for you so you can know exactly what to create every day, every week, and every month to create sustainable success in your business!
I don’t want you to think that you have to spend a ton of time creating content for it to be good (and we definitely want to stay away from perfectionism here). Content creation shouldn’t feel like a chore. I really want you to think about your content as a way to authentically connect with your ideal customer. Let’s start by talking about what content you need to be creating daily, weekly, and monthly.
This includes the daily content that you post on social media. Choose one or two platforms that you love, and then we want you to be out there at least once a day connecting with your audience. Since we aren't striving for perfection, but rather aiming to show your zone of genius and your unique personality, your daily posts do not have to take up much time.
You can share behind-the-scenes looks into your business, promote your offers, answer a question that you've been asked lately, or share quick, valuable tips for your niche. You can even share other people’s content in between the content that you create, as long as it still relates to your audience and feels authentic to you. Maybe you just saw a thought-provoking post or watched an inspiring video that your ideal customer would like to see too! As you can see, you don't have to personally create every single piece of social media content you post. You just have to make sure you’re using what you post or share as a way to connect with your people.
There are some wonderful tools out there that will help you to automate this to make it a little more seamless in your process and take you less time. Some of my favorites are Hootsuite, Planoly and Tailwind.
It's so important to remember that it’s not just about what you are posting on your socials, it’s also about engaging with others. I recommend setting aside 15 minutes per day to engage with other accounts (comments with 5+ words are especially valuable). It's not only fun to cheer other business owners on, but it also increases your visibility and could entice others to click through to your page. You should spend another 15 minutes each day to reply back to every single comment that has been made on your posts. Yep, every single one. Don't just like someone's comment, take the time to reply back to them. This not only creates a deeper connection with that person, but it increases your engagement in the algorithm and could also help boost your post so it is visible to more people.
That's just 30 minutes a day to genuinely engage and connect with people in your niche. I remember when 30 minutes seemed like a lot of time to spend on social media for business, but the thing is, it goes fast and is so easy to do because of how fun it is to check out the valuable and inspirational posts from other women in business.
Now we'll move on to what you should be doing weekly that will connect with your audience and feed into your daily social content.
Weekly content is something you create once, that has a ton of value, and can be promoted multiple times in your daily posts and interactions. Weekly content is your evergreen content. While a social media post won't likely be seen by many people after the first few days you post it, your evergreen content will live on! By using effective marketing and SEO, people can find your evergreen content when they need it.
This is why it is imperative for you to have a weekly blog, podcast or video blog. When I first started my virtual assistant business, I made the mistake of thinking I didn't need to create a blog. After creating just one blog post, the number of visitors to my website absolutely skyrocketed. Don't make the same mistake I did and wait years before you start committing to show up for your audience on a regular basis. Your audience wants to hear what you have to say!
Choose the best content format for you, and begin putting it out consistently each week. One time a week. That's it! You create it once, and then you promote it multiple times on multiple platforms so your target audience can find it.
By creating consistency with your weekly evergreen content, you are also ensuring that you have plenty of content for your daily social posting. It all works together so keep that in mind if you are still thinking this will require too much time (it is time well spent!).
Let's say you choose to create a blog. You can use your blog copy and tweak it so it goes out as a weekly email to your email subscribers. Even weeks after the post is first published, you can market that blog post in your daily social media content in a way that sends people back to the original post. Then, your email subscribers are getting valuable content from you in their inbox, and you have content to use in your daily social media posting! When you create a blog post you shouldn’t just be promoting it once, right? When you make it live you should promote it then, in a week, two weeks, a month, and keep promoting it! Why? As long as you continue to bring in new followers, customers, and grow your audience, all of those people that just came to know you probably weren’t reading the blog post you wrote six months ago. By bringing this content back around to your daily social media, you are allowing your subscribers and new followers to connect with you and build that relationship with content that you’ve already created.
We’ve talked about weekly content, and how that feeds into your daily content. Now, let’s talk about the monthly content you should be creating to market your business.
Even if video isn't your first choice for providing weekly content to your audience, I want you to commit to getting on video at least once a month. There's no denying the power of video to skyrocket the connection your audience feels.
I recommend creating a monthly training which could be a proper live webinar, a pre-recorded YouTube training, an interview with another entrepreneur in your circle, or even an impromptu live stream training on your IG or Facebook page. Your videos will undoubtedly offer more in-depth value and connection than your daily and weekly content.
Be sure to have a clear, specific topic for each month's training. You can even tie this into promoting an upcoming launch or cart open. These trainings are going to dive deep into your zones of genius and show you as a leader and an expert in your niche. You want to focus on educating your dream client so you are viewed as a go-to person in your field.
There are so many ways to get in front of your ideal clients with digital marketing. What are the questions you're frequently asked by your new clients? What mindset blocks do your clients tend to have to work through? Have you recently started using a new tool or process that has made a huge difference in your business? In addition to those topic ideas, you can also bring in guest speakers every now and then to reach an even wider audience and grow your customer base.
As a special bonus, I have an exceptional free training that will help you map out every single piece of content that we talked about today, so you can create your marketing plan for 2021! You’ll know exactly what you need to do every day, every week, and every month to accelerate your business! You can sign up for the free, training here. This webinar will help you take action, gain clarity, and feel confident about what you need to be doing in your business!